Irie Girl is a family owned and operated business. My name is Hutton Salvatore, I am the CEO and founder. All things fashion and media are my expertise. My Husband, Daniel is my business and finance consultant. Our daughter, Irie, was born in 2020 during the pandemic and when I told Daniel the name I wanted to choose for
her we both felt connected to it's meaning and fell in love.
This business was born in 2019 and it was known as Hutton Nicole Boutique. After giving actual birth and meeting my daughter, Irie, my inspiration was sparked and my vision started to grow more and more everyday. I decided to rebrand the company as Shop Irie Girl in 2021.
Irie means to be at peace with oneself and I noticed how my daughter just embodied this name so well. Everything she does is so instinctual; she is drawn to dirt, water, animals, and fruit. She's a nature loving kid through and through. The more I explore outside with her; the happier we both feel. The way we connect with each other when we are in nature fills up both of our cups.
We love getting dressed up and getting outside to play. We love having exploratory fun which leads to a lot of mess! That's why we love clothes so much. We're always throwing something different on, Irie probably does 4-5 outfit changes a day depending on the activity!
So naturally, this led me to finding more eco-friendly and sustainable ways to provide more options for mommies & their mini's to get outside and play while wearing the latest trends at affordable prices.
Our products range from mommy and me matching outfits to matching outfits for the whole family. We love getting dressed up together with our matching outfits and my little family always helps me bring my visions to life.
You can visit us in person on Saturday Morning's from 8am-1pm at the Woodland Hills Farmers Market.
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Our mission is to give women and children the latest trends at affordable prices. We provide only the best materials keeping you prepared for whatever nature brings. We strive to provide eco-friendly and sustainable mommy and me outfits. We hope that when you wear Irie Girl, you feel the best version of yourself and in sync with your mini! Breathe in peace and breathe out love; this is what it means to be an Irie Girl!